According to reports, India's e-commerce firm, Flipkart has attained a multi-year strategic alliance with Google Cloud to advance its innovation and cloud strategy. The partnership is expected to allow Flipkart into its next phase of growth, while boosting its vision of on boarding the country’s next 200 million shoppers and lakhs of sellers.

Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart says, “our strategic alliance with Google Cloud will enable us to accelerate our digital transformation, power productivity and advance our innovation agenda. We are excited by Google Cloud's unique strengths and experience in AI/ML and its proven scalability and security, all of which will be critical in our next phase of growth.”

Bikram Singh Bedi, Managing Director, Google Cloud India says, “Flipkart's growth in India has been powered by its digital-first strategy and forward-thinking approach to cloud technology. As the company continues to scale and grow its e-commerce platform, we will work together to drive technological innovations and help Flipkart drive breakthrough businesses in the future.”

By leveraging Google Cloud's secure and scalable global infrastructure and advanced networking technologies, Flipkart will be able to deliver robust app access and performance even during peak purchase seasons with heightened traffic.

Besides, Flipkart will continue to progress the pace of new product development by building on Google Cloud, furthering its expansion into Tier 2 and Tier 3 markets in India.

Moreover, Flipkart will make its data platform more efficient by deploying Google Cloud's advanced data analytics and machine learning technologies. Such will aid Flipkart to better analyze traffic and transactional data, unlock rich real-time insights into customer purchasing and shopping behaviour, identify trends and patterns with increased demand and create more personalized recommendations to enrich customer experience as per reports.