Avaya announced today that it has been positioned in the Leaders Quadrant in the Gartner Magic Quadrant for Unified Communications for 2015. This is the seventh consecutive year that Avaya has been placed in the Leaders Quadrant and recognized as an industry leader in the unified communications (UC) and collaboration market. It is also the third Gartner Magic Quadrant report in 2015 in which Avaya has been positioned in the Leaders Quadrant.

According to the Gartner report, “UC offers the ability to significantly improve how individuals, groups and companies interact and perform. The primary goal of all unified communications (UC) solutions is to improve user productivity and to enhance business processes as related to communications and collaboration. UC products integrate communications channels (media), and networks and systems, as well as IT business applications and, in some cases, consumer applications and devices.” The report also cites six UC characteristics that will have an important effect on the success of a UC product and the satisfaction of users: User experience (UX); mobility; interoperability; cloud and hybrid, broad solution appeal and developer network.

Since Avaya’s positioning as a Leader in the 2014 Unified Communications Magic Quadrant, Avaya has released a steady stream of unified communications and collaboration innovations as part of its Engagement Solutions portfolio. Avaya Team Engagement Solutions focus on three specific business needs: optimizing communications to evolve and modernize existing systems; worker and team productivity, and enabling growth through the ability to create and customize new applications for competitive differentiation. All Avaya Engagement Solutions are based on the company’s open, mobile engagement platform that drives native mobile capabilities with profound simplicity in ease of use and management.

Avaya has also struck a number of “big friends” agreements with companies including Google, HP, VMware, BT and others aimed at enabling customers to consume its unified communications and collaboration technologies in a private, hybrid or public cloud-based services model. The recent acquisition of Esna further supports Avaya’s ability to communications-enable business applications, by allowing end users to access unified communications from within their cloud-based business applications, including Salesforce, Google for Business, Microsoft Office 365 and others.

For 2015, Avaya is also positioned in the Leaders Quadrant in the Gartner Magic Quadrant for Unified Communications for Midsize Businesses, North America, and in the Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide.