ERP Insights >> Magazine  >> March - 2016 issue

Transworld Technologies Ltd.: A One Stop Solution for Cloud CRM - the Easy Way

Author : Arunakshree Das
Sunday, April 3, 2016

Arunakshree Das

Managing a sales force for SMEs is always challenged by lack of visibility, performance measurement and customer relationship systems. Sales and marketing CRM solution that constantly gives dashboard style updates on customer potential, upcoming appointments, pending closures and lost orders could be a solution. And coupling those with measurement of sales personnel performance on a pro-active and positive basis, easily accessible with a mobile application, you could have a winning sales force multiplier.

However, small businesses often face hardships in adopting a different process and prefer to have a customized solution, for which CRM software providers often have to offer a one size fits all system. The challenge lies in convincing the customer to change or modify his process so that he can use the CRM effectively with minimal modification, avers Vikram Puri, MD and CEO of Transworld Technologies Ltd., a cloud based CRM and ERP solutions provider.

Established fifteen years back, Transworld Technologies caters CRM solutions that function at a minimum investment and effort, bringing better ROI to help SMEs grow their business. The company specializes in delivering services in verticals including vehicle location systems, vehicle data loggers, RFID, bar code, smart cards, fleet and driver management, international HSE standards monitor and such. Any small enterprise who cannot afford to invest in call centre equipments can seamlessly integrate calls, SMSs and other inputs into our CRM, eliminating issues of implementation and investment, says Vikram.

The company is fast extending their CRM into a complete ERP system. The feature rich ERP system called SmartSuit offered by Transworld addresses specifically the problem areas faced by small companies in adopting collaborative solutions.

Alternatively, for the logistics segment, Transworld has another online big data portal, FleetView that allows small fleet operators with 100 to 500 vehicles get real time fleet management on the cloud, with end-to-end visibility across the supply chain.

Currently, we are a unique company in the market to offer end to end CRM solutions at a cost as low as 15000 rupees per month and full functionality. Our quick response in terms of customization and modification along with online training for our customers makes the on boarding process quick and fast. Moreover our systems are intuitive; so the moment a user logs in, they can use the software effortlessly, says Vikram.

The team of 75- 80 qualified technicians, engineers, designers and key account managers are always eager to help and understand clients requirements to deliver tailor made solutions.
The company also has customer support people in 23 locations across India with a presence in UAE as well. With a special focus on supply chain and logistics industry apart from SMEs in the transportation, the company has been serving esteemed clients including Castrol, Unilever and the likes across supply chain visibility segment.

Discussing about the future, the company plans to sign up at least 60 to 75 users as customers. We intend to become a one stop cloud based solution provider for any small business, eliminating the IT department from all such companies, says Vikram.

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