ERP Insights >> Magazine >> August - 2015 issue
Innovacx: It's All About Customer Experience
Author : ERP Insights Team
Tuesday, August 25, 2015
With the proliferation of interactive channels and devices, and the rise of social media and smartphones, we have ushered into a new era of 'always connected' consumers, who are more informed, instinctive and influential than ever before, and demand experiences that are seamless and personalized across touch-points. With combined tenure of over 40 years at Oracle and experience of working with leading global brands, Murali Subramanian and Shyam Shah were convinced that delivering superior customer experience would become # 1 strategic priority and core competitive advantage for companies across the globe. With a vision to empower modern enterprises with highly innovative IT solutions that drive great customer experiences and loyalty, the duo founded Innovacx, a San Jose, California and Hyderabad based firm specializing in customer experience (CX) solutions based on Oracle's best-in-class portfolio of CX solutions.
Speaking of the transformation taking place in the CX space, Shyam Shah, Co-founder and President, Innovacx, explains that companies today are looking for solutions in their quest to deliver on their CX vision. This requires engagement with both business and IT at a whole new level. The first step in the CX journey is to understand or help evolve company's vision, their brand promise, customer base, key touch-points and so on, which then drives the selection of the most optimal products and technologies to be implemented.
While customer experience is being deemed as a concept, a vision, an outcome, Shyam believes that there is no 'one size fits all', cookie cutter solution for CX. Hence, the firm has developed a proprietary CX innovation framework to systematically engage with customers from vision & strategy definition to solution design, and from solution implementation to continuous measurement and improvement. "Our expertise in Cloud, On-Premise and Oracle platform as a service uniquely enables us in conceiving innovative CX solutions that not only help green field customers but also enable Oracle's existing installed base customers to benefit from the modern Cloud solutions," he further adds.
Innovation in Name and Actions
"We see innovation as an integral part of 'what we do'. One of our key hiring criteria is to select people who are open to experiment in pursuit of a superior solution," narrates Murali Subramanian, Co-founder & CEO, Innovacx. Team Innovacx specializes in range of Oracle Applications and Technologies and has deep expertise in Oracle CX Cloud solutions, Siebel CRM and Oracle E-Business Suite. "Given our focus on CX space and Cloud computing, we have developed deep expertise in Oracle CX Cloud solutions including Oracle Sales Cloud, Marketing Cloud, Service Cloud amongst others over the last few months," he says. Bringing together an unparalleled combination of domain, product and technology expertise, the firm is currently working with leading global brands on transformational CX initiatives.
Aspiring to be among the leaders in Customer Experience Management solutions globally, Innovacx envisions being a one-stop shop for Oracle's CX Cloud solutions. "We look forward to develop highly successful customer references in CX across industries and geographies. We also plan to drive our business growth in North America and India and establish our presence in Europe and Middle-East," concludes Murali.
Innovacx: It's All About Customer Experience
Author : ERP Insights Team
Tuesday, August 25, 2015
With the proliferation of interactive channels and devices, and the rise of social media and smartphones, we have ushered into a new era of 'always connected' consumers, who are more informed, instinctive and influential than ever before, and demand experiences that are seamless and personalized across touch-points. With combined tenure of over 40 years at Oracle and experience of working with leading global brands, Murali Subramanian and Shyam Shah were convinced that delivering superior customer experience would become # 1 strategic priority and core competitive advantage for companies across the globe. With a vision to empower modern enterprises with highly innovative IT solutions that drive great customer experiences and loyalty, the duo founded Innovacx, a San Jose, California and Hyderabad based firm specializing in customer experience (CX) solutions based on Oracle's best-in-class portfolio of CX solutions.
Speaking of the transformation taking place in the CX space, Shyam Shah, Co-founder and President, Innovacx, explains that companies today are looking for solutions in their quest to deliver on their CX vision. This requires engagement with both business and IT at a whole new level. The first step in the CX journey is to understand or help evolve company's vision, their brand promise, customer base, key touch-points and so on, which then drives the selection of the most optimal products and technologies to be implemented.
While customer experience is being deemed as a concept, a vision, an outcome, Shyam believes that there is no 'one size fits all', cookie cutter solution for CX. Hence, the firm has developed a proprietary CX innovation framework to systematically engage with customers from vision & strategy definition to solution design, and from solution implementation to continuous measurement and improvement. "Our expertise in Cloud, On-Premise and Oracle platform as a service uniquely enables us in conceiving innovative CX solutions that not only help green field customers but also enable Oracle's existing installed base customers to benefit from the modern Cloud solutions," he further adds.
Innovation in Name and Actions
"We see innovation as an integral part of 'what we do'. One of our key hiring criteria is to select people who are open to experiment in pursuit of a superior solution," narrates Murali Subramanian, Co-founder & CEO, Innovacx. Team Innovacx specializes in range of Oracle Applications and Technologies and has deep expertise in Oracle CX Cloud solutions, Siebel CRM and Oracle E-Business Suite. "Given our focus on CX space and Cloud computing, we have developed deep expertise in Oracle CX Cloud solutions including Oracle Sales Cloud, Marketing Cloud, Service Cloud amongst others over the last few months," he says. Bringing together an unparalleled combination of domain, product and technology expertise, the firm is currently working with leading global brands on transformational CX initiatives.
Aspiring to be among the leaders in Customer Experience Management solutions globally, Innovacx envisions being a one-stop shop for Oracle's CX Cloud solutions. "We look forward to develop highly successful customer references in CX across industries and geographies. We also plan to drive our business growth in North America and India and establish our presence in Europe and Middle-East," concludes Murali.
Speaking of the transformation taking place in the CX space, Shyam Shah, Co-founder and President, Innovacx, explains that companies today are looking for solutions in their quest to deliver on their CX vision. This requires engagement with both business and IT at a whole new level. The first step in the CX journey is to understand or help evolve company's vision, their brand promise, customer base, key touch-points and so on, which then drives the selection of the most optimal products and technologies to be implemented.
While customer experience is being deemed as a concept, a vision, an outcome, Shyam believes that there is no 'one size fits all', cookie cutter solution for CX. Hence, the firm has developed a proprietary CX innovation framework to systematically engage with customers from vision & strategy definition to solution design, and from solution implementation to continuous measurement and improvement. "Our expertise in Cloud, On-Premise and Oracle platform as a service uniquely enables us in conceiving innovative CX solutions that not only help green field customers but also enable Oracle's existing installed base customers to benefit from the modern Cloud solutions," he further adds.
Innovation in Name and Actions
"We see innovation as an integral part of 'what we do'. One of our key hiring criteria is to select people who are open to experiment in pursuit of a superior solution," narrates Murali Subramanian, Co-founder & CEO, Innovacx. Team Innovacx specializes in range of Oracle Applications and Technologies and has deep expertise in Oracle CX Cloud solutions, Siebel CRM and Oracle E-Business Suite. "Given our focus on CX space and Cloud computing, we have developed deep expertise in Oracle CX Cloud solutions including Oracle Sales Cloud, Marketing Cloud, Service Cloud amongst others over the last few months," he says. Bringing together an unparalleled combination of domain, product and technology expertise, the firm is currently working with leading global brands on transformational CX initiatives.
Aspiring to be among the leaders in Customer Experience Management solutions globally, Innovacx envisions being a one-stop shop for Oracle's CX Cloud solutions. "We look forward to develop highly successful customer references in CX across industries and geographies. We also plan to drive our business growth in North America and India and establish our presence in Europe and Middle-East," concludes Murali.
