ERP Insights >> Magazine  >> February - 2016 issue

Dolphin RFID: Accelerate the IoT Revolution with RFID

Author : Arunakshree Das
Sunday, April 3, 2016

Arunakshree Das

The retail management practices in India mostly are the same as they have been practiced for generations. Information technology (IT) is hardly implemented in a majority of retail outlets. However, the scenario is changing speedily. With the advent of ecommerce and Omnichannel retailing, corporatized multi retails such as Shoppers Stop, Central and the likes are gradually adopting IT for retail management. Retail market leaders are increasingly adopting radio frequency identification or RFID technology, a form of wireless communication that uses radio waves to identify and track objects as a real time resource management system. As an alternative to the barcode system, this auto-identification technology can be used to track and monitor the physical world automatically and with a greater accuracy from a distance, suggesting what an object is, its location and even its condition.

Incorporated in 2008 by the ex-Commodore of the Indian Navy, Dolphin RFID is a globally accepted end-to-end solution provider working across all frequency bands. As a pioneer in providing a robust RFID solution to retail, the company offers full solution from vendors to customers. This implies the ability to help vendors convert from the existing spreadsheets / barcodes based order compliance to full RFID based compliance drastically reducing the manpower required in the supply chain and improve productivity manifold. Fuelled by repeat orders from satisfied customers, the company has doubled its revenue since the last four years and is likely to double in FY 15-16.

Dolphin has undertaken and completed huge projects distributed geographically with multiple antennas with multiple readers and voluminous tags to be read, which are the essential ingredients required for a successful retail RFID system. For instance, RFID turned to be a crucial need for the Obeetee Carpet Warehouse Management in tracing a particular carpet from a huge stack of carpets loaded one over the other consuming to three or four hours of time. However, with the help of Dolphin's RFID tags attached to each product, inefficiencies related to traditional barcodes, such as manual handling of items to read codes, time consumption and data capture errors, were reduced.

The Differentiating Factor
Dolphin RFID brings together experts with extensive knowledge and experience in Technology development field who are able to offer totally customized solutions to a multitude of customers in a multilingual base and an extremely cost effective rate. "With our proprietary copyright Java based middleware (EdgeWizard), we can seamlessly integrate with any ERP or legacy systems as well as back-end databases. Our solutions are technologically agnostic and universally accepted enabling clients to enhance operational efficiencies and see tangible results instantly. We also spend sufficient time in listening to our potential customers' needs before offering them any solution," says Commodore SK Sawhney, President and CEO, Dolphin RFID.

Discussing about the future roadmap of the company, Commodore Sawhney enthusiastically explains, "We are looking towards embarking on a high growth rate starting from FY16-17 and aiming towards a 1 percent world market share within the next six years. We are looking at disinvesting a part of our stock to fund this growth and are in talks with strategic investors for this."

Facebook