ERP Insights >> Magazine >> March - 2016 issue
DigitasLBi: Bring Excellence in Data Creativity and Connectivity
Author : Arunakshree Das
Sunday, April 3, 2016
Digital technology forms the cornerstone of the information age as both consumers and enterprises alike embrace the next wave of technologies whether it's internet of things, wearables, cloud, or big data and analytics. In near future, interactions are expected to shift seamlessly between digital and physical contexts to engage more digitally sophisticated customers. Hence, to bring about excellence in data creativity and connectivity, DigitasLBi, a global marketing and technology agency helps business of all shapes and sizes transform businesses in the digital age. "Digitalization being the heart of our organization, we thrive to offer marketing and technology at its core. This has enabled us to become one of the largest technology and marketing agencies in the world with 40 offices worldwide and 7000 people working to enrich people's lives via our unique blend of strategy, creativity, media and technology," avers Amaresh Godbole, Managing Director, India at DigitasLBi.
Established in 2006, DigitasLBi offers in-house loyalty software which can be set up to work in conjunction with popular enterprise CRM platforms to develop and implement loyalty and relationship programs for consumers and trade, acquisition and lead generation to run prospective acquisition programs using a variety of channels such as e-mail, feet on street and direct mail. In addition, the company provides resources such as database, tele-marketing infrastructure, fulfilment, analytics, CRM & Lead management tools, and e-marketing as service. DigitasLBi also offers digital, trade marketing and experiential services to clients to unlock the true benefits of IT.
Even more, the company's services go beyond traditional website design and build, covering search engine optimization, data science, analytics, social media, commerce, managed services, CRM, branded content, affiliate marketing. This provides customers with a full suite of blended services under one roof with the ability to seamlessly execute digital campaigns across multiple touch points. "Our CRM specific services enable end-to-end visibility, integrated marketing, shorten campaign cycles and improve returns on investment," says Amaresh.
The highly skilled digital specialists who span across the entire gamut of marketing services help in the exponential growth of the company with healthy margins year-on-year. Following the five processes of CRM, viz. identifying opportunities to create ROI, conduct data and process analytics, develop a one-to-one go to market plan, implement the program and lastly measure and analyze results, DigitasLBi caters to its consumer and business clients alike. This has led them bring a strategic partner to some of the world's most exciting brands across travel financial services, FMCG, publishing, automotive, telecoms and retail.
In future, apart from continued growth and scale of the company, DigitasLBi would focus on Data, Media, and Marketing automation which extend beyond traditional design and build services that have become commoditised. "Our ability to connect data with storytelling helps make brands special, shareable and ultimately valuable wherever, whenever and however people choose to engage with them," concludes Amaresh.
DigitasLBi: Bring Excellence in Data Creativity and Connectivity
Author : Arunakshree Das
Sunday, April 3, 2016
Digital technology forms the cornerstone of the information age as both consumers and enterprises alike embrace the next wave of technologies whether it's internet of things, wearables, cloud, or big data and analytics. In near future, interactions are expected to shift seamlessly between digital and physical contexts to engage more digitally sophisticated customers. Hence, to bring about excellence in data creativity and connectivity, DigitasLBi, a global marketing and technology agency helps business of all shapes and sizes transform businesses in the digital age. "Digitalization being the heart of our organization, we thrive to offer marketing and technology at its core. This has enabled us to become one of the largest technology and marketing agencies in the world with 40 offices worldwide and 7000 people working to enrich people's lives via our unique blend of strategy, creativity, media and technology," avers Amaresh Godbole, Managing Director, India at DigitasLBi.
Established in 2006, DigitasLBi offers in-house loyalty software which can be set up to work in conjunction with popular enterprise CRM platforms to develop and implement loyalty and relationship programs for consumers and trade, acquisition and lead generation to run prospective acquisition programs using a variety of channels such as e-mail, feet on street and direct mail. In addition, the company provides resources such as database, tele-marketing infrastructure, fulfilment, analytics, CRM & Lead management tools, and e-marketing as service. DigitasLBi also offers digital, trade marketing and experiential services to clients to unlock the true benefits of IT.
Even more, the company's services go beyond traditional website design and build, covering search engine optimization, data science, analytics, social media, commerce, managed services, CRM, branded content, affiliate marketing. This provides customers with a full suite of blended services under one roof with the ability to seamlessly execute digital campaigns across multiple touch points. "Our CRM specific services enable end-to-end visibility, integrated marketing, shorten campaign cycles and improve returns on investment," says Amaresh.
The highly skilled digital specialists who span across the entire gamut of marketing services help in the exponential growth of the company with healthy margins year-on-year. Following the five processes of CRM, viz. identifying opportunities to create ROI, conduct data and process analytics, develop a one-to-one go to market plan, implement the program and lastly measure and analyze results, DigitasLBi caters to its consumer and business clients alike. This has led them bring a strategic partner to some of the world's most exciting brands across travel financial services, FMCG, publishing, automotive, telecoms and retail.
In future, apart from continued growth and scale of the company, DigitasLBi would focus on Data, Media, and Marketing automation which extend beyond traditional design and build services that have become commoditised. "Our ability to connect data with storytelling helps make brands special, shareable and ultimately valuable wherever, whenever and however people choose to engage with them," concludes Amaresh.
Established in 2006, DigitasLBi offers in-house loyalty software which can be set up to work in conjunction with popular enterprise CRM platforms to develop and implement loyalty and relationship programs for consumers and trade, acquisition and lead generation to run prospective acquisition programs using a variety of channels such as e-mail, feet on street and direct mail. In addition, the company provides resources such as database, tele-marketing infrastructure, fulfilment, analytics, CRM & Lead management tools, and e-marketing as service. DigitasLBi also offers digital, trade marketing and experiential services to clients to unlock the true benefits of IT.
Even more, the company's services go beyond traditional website design and build, covering search engine optimization, data science, analytics, social media, commerce, managed services, CRM, branded content, affiliate marketing. This provides customers with a full suite of blended services under one roof with the ability to seamlessly execute digital campaigns across multiple touch points. "Our CRM specific services enable end-to-end visibility, integrated marketing, shorten campaign cycles and improve returns on investment," says Amaresh.
The highly skilled digital specialists who span across the entire gamut of marketing services help in the exponential growth of the company with healthy margins year-on-year. Following the five processes of CRM, viz. identifying opportunities to create ROI, conduct data and process analytics, develop a one-to-one go to market plan, implement the program and lastly measure and analyze results, DigitasLBi caters to its consumer and business clients alike. This has led them bring a strategic partner to some of the world's most exciting brands across travel financial services, FMCG, publishing, automotive, telecoms and retail.
In future, apart from continued growth and scale of the company, DigitasLBi would focus on Data, Media, and Marketing automation which extend beyond traditional design and build services that have become commoditised. "Our ability to connect data with storytelling helps make brands special, shareable and ultimately valuable wherever, whenever and however people choose to engage with them," concludes Amaresh.
