ERP Insights >> Magazine  >> June - 2015 issue

Digillence Web Solutions: Park Your Brand Right into Your Customers' Minds

Author : Pankaj Kundwani
Monday, June 15, 2015

Pankaj Kundwani

As data takes center stage in the digital marketing space, marketers are highly fanatical towards gaining actionable insights on audience interests, consumer intent, device activity and every possible thing that helps them park their brands well in the consumers'minds. Yet for bringing a more integrated consumer experience through the digital medium, they must find partners who not just provide them web solutions, but have the knack to enable a unified, engaging online experience for the customers. Founded by IIM (C) and IIT alumni in 2008, the Mumbai based Digillence Web Solutions is one such company that has demonstrated its caliber serving clients like Housing.com, HDFC RED, HDFC MF, Indiabulls, Wockhardt, EBS, Damas, United Foods, Kotak, Edelweiss, amongst many other prominent names. Having offices in Mumbai, Dubai and Australia, Digillence Web Solutions is rebranding of a six years old open source technology company, Techinspire Services Pvt. Ltd.

Giving insights on the all-encompassing digital marketing approach, Kamlesh Dubey, Co-founder and CEO, Digillence Web Solutions, says, "Digital Strategy (Creative & Technology) is our core capability. As digital inhabitants, we have an in depth understanding of what works online in the "here today, gone tomorrow" digital landscape. We help our clients / brands develop better communications, build better proficiencies and leverage customer relationships across all digital channels, through a blend of brand planning, technology, comprehensive analysis and path-breaking innovation." With measurable, actionable, and on target strategies, the company not only strives to help its clients earn better ROI but also earn the brand loyalty of their target customers. "We have recently delivered an extremely big content development project to housing.com way ahead of our agreed timeline maintaining the highest standards of quality. We have also achieved top SEO rankings for our clients in various domains. Happy faces and satisfied hearts of clients are indeed our most prized possessions," adds Kamlesh.

Unlike other players in the market who have technology development and content development partnerships with other small firms, Digillence Web Solutions boasts of being a full-service digital agency whose expertise spans across website/mobile design and development, search engine optimization, content development & management, and marketing using online, mobile, and social media platforms. The company uses open source technology solutions to help enterprises collect, manage, distribute and publish all forms of content across digital landscape.

Riding high on success, the company has recently received funding from 26 years old Dubai based $200 million Gartex Group. This has enabled the company to start office in Dubai and target the entire UAE and Saudi market. \"We got five big clients with an annual mandate for entire digital strategy and also partnered with four main line Ad agencies in Dubai and India in last two months to start this financial year on a good note," Kamlesh explicates. In days to come, Digillence Web Solutions envisions making quick inroads into the international market and expand its services for ANZ, UK, USA and Canada in next six months along with top line growth of 100 percent. "We are 50 member team as of now and eyeing to touch 100+ this year," concludes Kamlesh.

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