ERP Insights >> Magazine  >> February - 2021 issue

BUSY Accounting Software: A Pioneering Firm, Delivering Value-Added Software Solutions to their Clients

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Friday, June 25, 2021

Accounting is a crucial aspect for every organization and BUSY Accounting Software has been coming up with innovative accounting software solutions to streamline their client's entire business operations. Starting their operations way back in the early 90's, BUSY had to compete with the likes of Tally in order to sustain itself in the industry. Fast forward 30 years, the company has been able to not only survive the test of the times but has also been able to develop into one of the most preferred accounting software solutions providers in the industry.

Being a pioneering brand in the market, BUSY has always prioritized on offering customer-centric solutions that can be scalable and cost-effective at the same time so that it brings in value addition to the operations of their clients. "Unlike the rest of the competitors, we don't just focus just on the accounting aspect of our client's operations but we try to bring a holistic approach to our offerings. We are very strong when it comes to statutory compliance and managing the business operations of our clients owing to the fact that BUSY was developed to meet the requirements of a businessman and not just focus on the accounting side of the business. Our focus has always been to make the life of a business owner simple and to be able to empower them in their day to day running of the business as well as their decision-making skills. Owing to the built-in database features of our product, unlike most other accounting software that can get slow with more data being entered into it, BUSY doesn't have those kinds of issues", avers Dinesh Kumar Gupta, Managing Director, BUSY Accounting Software.

"BUSY has always prioritized on offering customer-centric solutions that can be scalable and cost-effective at the same time so that it brings in value addition to the operations of their clients"

The quality and efficiency of their services have helped BUSY to not just create but also maintain an impressive clientele that includes companies from different verticals. Adding more about the growth of BUSY since their inception, Dinesh says, "We have been growing organically since our inception and as of now, we are closing in on 4 lakh installations. Year by year our growth trajectory has improved both in terms of product installation and revenue generation. The primary catalyst behind our growth has been our continuous innovation in our product and we were the first to come out with sales tax reports, GST, and remote working solutions. We are also the first one to come up with E-invoice feature as well.

Another feature that has helped us to stay ahead of the rest of the competition is the fact that we have different variants to our software and for small businesses, there is our basic edition and as their operations grow, they can upgrade to the standard edition. Finally, we also have an enterprise edition and the best part is that the transition of upgrading to these editions is seamless. Another important facet that has helped us in our growth is our channel partners. All our channel partners are business consultants themselves and not just retailers. This helps us to attract more clients owing to the fact that these expert business consultants are itself introducing our products to the clients which increases our credibility".

Evolving with the changing times, BUSY acknowledges the importance of constant innovation and with more and more people starting to work from remote locations, the R&D team of BUSY have been working on including cloud features into their offerings. The company is also developing the BUSY mobile application which will help the user to access relevant business data and manage their businesses using their mobile phones itself.

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