| | March 20168IN MY OPINIONCurrentBy Ambarish Gupta, CEO & Founder, Knowlarity CommunicationsKnowlarity Communications is a cloud telephony company in Asia which replaces traditional communication hardware system with cloud based telephony solutions for small and large businesses. Headquartered in Singapore, Knowlarity is present in more than 65 countries with offices located in India, Dubai, Turkey and the Philippines.e're now well into 2016, and with as with every new phase of life, the New Year also brings along a different set of challenges, expectations, and plans. This hold especially true for the IT industry, which as it is, moves along at a non-stop pace. But while innovation never ceases and development of new ideas happens each and every moment, we can see clear trends emerge with each passing year - trends that shape the immediate future of the economy, and plant the seeds of future success. But what are the trends active at this moment, the ones which will only gather more steam as the year goes by?Privacy and Data Protection AwarenessAn issue that has been rocking the Western economies for quite a few years, but as of now has escaped public notice in India. However, it seems things are now about to change. Why's that? For one, Indian consumers are now becoming more cognizant of their rights as `Internet citizens'. Other reasons include the boom in online payments, cloud services, and retail, all of which put the Indian consumer right on the frontlines of any privacy breach. And finally, the growth in Indian startups and e-businesses, which makes them a more attractive target for `cyber-criminals'. These issues, all taken together, should result in security and privacy becoming one of the important factors when trying to sell your platform or service to consumers or businesses.IT TrendsandTechnology 2016
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