| | March 20164Today's businesses operate within a global economy that buys sells and communicates with their customers in countless ways. In the commercial world, the importance of retaining existing customers and expanding business is paramount. The costs associated with finding new customers mean that every existing customer could be important. The better a business can manage the relationships it has with its customers, the more successful it will become. Therefore IT systems that specifically address the problems of dealing with customers on a day-to-day basis are growing in popularity. Customer relationship management (CRM) helps businesses to gain an insight into the behavior of their customers and modify their business operations to ensure that customers are served in the best possible way. In essence, CRM helps a business to recognize the value of its customers and to capitalize on improved customer relations. The better you understand your customers, the more responsive you can be to their needs.To thrive in the current market landscape, businesses need to partner with cutting-edge CRM solutions providers who not only help them stay relevant to the present customer engagement trends, but can also help them identify the needs more effectively by understanding specific customer requirements. Believing the same, we at ERP Insights magazine bring to you the list of `20 Most Promising CRM Solutions Providers'. We hope that the list will help you find an able CRM partner who can help you increase sales through better timing due to anticipating needs based on historic trends, cross-selling of other products by highlighting and suggesting alternatives or enhancements, and identify which of your customers are profitable and which are not. We also recommend you to read the Cover Story of IMI Mobile, a leading provider of software and services that enables organizations with the ability to harness network, device and channel capabilities to improve service delivery and customer engagement. Your feedback is always welcome! Nandini MukherjeeManaging Editor editor@theerpinsights.comEngage Better with Your Customers Through CRM Vol 1 Issue 11 · March 2016 Publisher & Editor Alok Chaturvedi Managing Editor Nandini Mukherjee GM-Sales & Marketing Devaiah S JoyyaEditorial TeamAkhil Peddinti Arunakshree Das Deepshikha Singh Group Art Director Ashok Kumar Visualisers Maitreyee Manjunath AdvertisementAnthu Vanath Robert Lee Rocky Flora T : 080-43112156 editor@theerpinsights.com marketing@theerpinsights.comNo. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017 To subscribe: Visit www.theerpinsights.com/magazine-in or send email to: subscription@theerpinsights.com Circulation Manager Magendran Perumal Cover price is Rs 100 per issue.Printed and published by Alok Chaturvedi on behalf of Silicon Media Technologies Pvt Ltd. No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017 and Printed at Precision Fototype Service, # 13, Sathyanarayana Temple Street, Halsuru, Bangalore 560008Copyright © 2016 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.
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