Salesforce, the Customer Success Platform and world's #1 CRM company, recently announced that Life Time, the comprehensive health and lifestyle company that offers a personalized and scientific approach to long-term health and wellness, is personalizing every member's journey through targeted engagement before, during and after their time at a fitness facility with Marketing Cloud.
A recent study by Nucleus Research found that Life Time improved its email open rate by 80 percent over a two-year period and reduced its number of unsubscribers by 15 percent. It also increased the open rate of new membership and service offer emails by 40 percent. In addition, the wellness company effectively scaled its email output and increased the efficiency of its marketing department while reducing the amount of time and money spent on managing marketing technology.
As a company on a mission to improve the health of America, Life Time understands the journey toward positive health and fitness is personal, and that each of its members have particular objectives. To that end, the company is focused on obtaining new, unique insights in order to deliver tailored experiences that would truly benefit members across its 119 facilities in the U.S. and Canada.
"At Life Time, we're committed to helping our members succeed," said Keith Dieruf, vice president of digital marketing, Life Time. "Doing so requires we not only know each member but also have the ability to personalize their experiences along the way. It's all about enriching the journeys they have from the moment they become a part of Life Time. Salesforce Marketing Cloud is enhancing our ability to bring their health journeys to life."
Using Marketing Cloud, Life Time can now create a complete view of each member by gathering data from every touchpoint he or she has with the brand, and then leverage that data to tailor an experience that is unique. For example, if a member comes in with her two children, she may receive a push notification providing a 10 percent off coupon for a LifeSpa service while her children attend Kids Academy, Life Time's onsite child program. Another member who is training for a triathlon might receive a reminder on her mobile app to track her workout for the day to ensure she is getting the right training mix to prepare for her big race. Each of these members has a unique journey and need different information to achieve their goals. Marketing Cloud's Journey Builder enables Life Time to retrieve the right data and organize it the right way to have multichannel, personalized engagements with its members.
"Life Time is a pioneer in its space improving experiences for its members with personal, 1-to-1 engagement," said Scott McCorkle, CEO, Salesforce Marketing Cloud, Salesforce. "With Marketing Cloud, Life Time is now better able to inspire and assist members in their journeys to achieve their health and wellness goals."
Global Leaders Deliver 1-to-1 Customer Journeys at Scale with Salesforce Marketing Cloud
Marketing Cloud enables marketers to build a single view of the customer, map and optimize every journey, deliver personalized content on every channel—email, advertising, social, web, mobile, apps—and measure the impact on their business. Leading brands like DonorsChoose.org, Life Time, Mattel and Room & Board harness Marketing Cloud to connect with customers in a whole new way.
